Mking shws sxy.
How do you take a product and make it memorable? Simple. Build a quarky brand around the product that screams "LOOK AT THIS SHIT!" But honestly, to make a memoral brand you gotta be intentional, explorative, thoughtful in the execution of every peice that plays into that brand. Awk is a querky botique that's whole shtick is about seeing the world through an abstract lense. Compressing words to make them just readable which provides a subtle yet fun challenge while engaging with the site and applying that approach to products and visuals presented.