UI/UX, Exploration
Awk

Mking shws sxy.

How do you take a product and make it memorable? Simple. Build a quarky brand around the product that screams "LOOK AT THIS SHIT!" But honestly, to make a memoral brand you gotta be intentional, explorative, thoughtful in the execution of every peice that plays into that brand. Awk is a querky botique that's whole shtick is about seeing the world through an abstract lense. Compressing words to make them just readable which provides a subtle yet fun challenge while engaging with the site and applying that approach to products and visuals presented.

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About those lifestyle photos...

They have absolutly nothing to do with shoes, yet they fit so well. Showing what you mean using unlike references fosters curiosity and exploration. This is what I was aiming for on these examples. It's cute, fun and obsurd. Those three elements are the key ingredients for creating something memorable and genuinely interesting in today's day and age.

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